Last updated: 18 July 2026
1. Who we are
Finance Leads operates the US-market pages of financeleads.net and connects US small-business borrowers with US-based finance brokers and lenders. Our operating entity is Finance Leads, registered at 145 City Road, London, EC1V 1AZ, United Kingdom, with US operations delivered through third-party partners and vendors.
Contact for privacy requests: hello@financeleads.net.
2. Personal information we collect
- Identifiers, name, business email, phone number, job title
- Commercial information, company name, industry, state, requested loan type and amount, use of funds
- Internet activity, source URL, referring page, IP address, cookie/device identifiers
- Financial information (business), annual revenue band, time in business, EIN (where provided). We do not collect Social Security Numbers on this website.
- Audio, call recordings where a phone-verification step takes place, with prior notice
We do not knowingly collect information from children under 16. This is a B2B site and is not directed to children.
3. How we use personal information
- To match your finance enquiry with an appropriate US broker or lender partner you have asked to be introduced to
- To validate, vet and de-duplicate enquiries and prevent fraud
- To respond to your requests and provide customer support
- To comply with legal obligations, including TCPA, CAN-SPAM, GLBA and applicable state law
- To operate, secure and improve the website
4. Sharing with broker and lender partners
When you submit an enquiry, your details are shared with the US-based broker or lender partner best matched to your requirement. From the point of receipt each partner is an independent business responsible for its own use of your information under its own privacy notice.
5. GLBA notice (financial information)
Because we facilitate applications for business financing, some of the information you provide may be "nonpublic personal information" as defined by the Gramm-Leach-Bliley Act (GLBA). We handle that information with administrative, technical and physical safeguards designed to meet the FTC Safeguards Rule (16 CFR Part 314), share it only with the partner you have asked to be introduced to, and require partners to protect it under their own GLBA-aligned policies.
6. Your CCPA / CPRA rights (California residents)
If you are a California resident, you have the right to:
- Know what personal information we collect, use and disclose about you
- Delete personal information we hold about you, subject to legal exceptions
- Correct inaccurate personal information
- Opt out of the "sale" or "sharing" of personal information
- Limit the use of sensitive personal information
- Non-discrimination for exercising any of these rights
We do not sell personal information for money. We share your enquiry with the partner you asked us to introduce you to, as a contracted service-provider relationship, not as a CCPA/CPRA "sale" or cross-context behavioral advertising "share." We honor the Global Privacy Control (GPC) browser signal as an opt-out preference signal.
To exercise a right, email hello@financeleads.net with the subject "California Privacy Request." We will verify your identity before responding. You may designate an authorized agent to submit a request on your behalf.
7. Other US state privacy rights
Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), and other US states with comprehensive privacy laws have similar rights to access, delete, correct and opt out of targeted advertising, sale, or profiling with significant effects. We honor these rights on a nationwide basis. To submit a request, use the same email above and identify your state of residence.
8. Marketing communications, TCPA and CAN-SPAM
By submitting an enquiry you provide express written consent to receive telephone calls and SMS messages from Finance Leads and the matched partner about your request, including via automated technology, at the numbers you provide. Consent is not a condition of any purchase. Message and data rates may apply. Reply STOP to opt out of SMS or follow the unsubscribe instructions in any email. Email footers include our postal address as required by CAN-SPAM (15 U.S.C. § 7701 et seq.).
9. Cookies and tracking
See our US Cookie Notice.
10. Data retention
We retain enquiry data for up to 24 months from last interaction, then delete or de-identify it. Suppression records (email addresses and phone numbers that have opted out) are retained indefinitely so that opt-out preferences are honored, as recommended by the FTC and TCPA guidance.
11. International transfers
Because our operating entity is UK-based, personal information you provide is transferred to and stored in the United Kingdom and European Economic Area, in addition to the United States. Where required, we rely on Standard Contractual Clauses or the UK Addendum to safeguard those transfers.
12. Changes to this notice
We may update this notice from time to time. Material changes will be reflected by updating the "Last updated" date above and, where required, by additional notice.
13. Contact
Questions? Email hello@financeleads.net. See also our US Terms and US Service Provider Agreement.