US lead product · Equipment & asset
Equipment Financing
Loans and leases for machinery, vehicles and technology.
- Equipment loans (own outright)
- Equipment leasing (operating & capital)
- Section 179 tax-advantaged structures
What is equipment financing?
Equipment financing uses the asset itself as primary collateral, which keeps approvals fast and documentation light. Borrowers can either finance to own or lease (operating or capital / $1 buyout), the right structure depends on how long they'll use the asset and how they want to treat it on their books.
Because the equipment vendor is often in the loop, deals close quickly and repeat frequently. Vendor programs and end-of-term refresh cycles produce reliable recurring commission for brokers.
Product mechanics
Key numbers your BDO team should know before the first call.
- Loan range
- $10k – $2M
- Typical term
- 2 – 7 years
- Indicative rates
- 7% – 20% APR (indicative, credit-tier dependent)
- Funding speed
- 24 hours – 2 weeks
- Typical borrower
- Construction, transportation, manufacturing, medical, restaurant and tech operators.
- Why brokers want these
- High-volume, quick-close deals with strong repeat-business potential.
Common use cases
- Trucks, trailers and fleet vehicles
- CNC, plastics, and manufacturing machinery
- Medical, dental and imaging equipment
- Restaurant kitchens and POS refresh
- IT hardware and software stacks (SaaS financing)
Typical borrower qualifications
- 6+ months time in business (startup programs available)
- Owner FICO 600+
- Equipment invoice or quote from vendor
Why brokers buy from us
Why equipment & asset brokers buy equipment financing leads from us
What makes this feed different from generic aggregator flow.
Vendor quote captured whenever available, accelerates credit approval and app-only decisioning
Equipment-type routing so a truck lender never sees a dental-imaging file
Startup program filter available for lenders who write 6-month TIB deals
Compare
How equipment financing compares to adjacent products
Help your team route enquiries to the right product on day one.
vs SBA 504
504 pairs equipment with owner-occupied RE; standalone equipment finance is faster and app-only under $250k.
vs Working Capital Loans
Use WC when the collateral doesn't exist yet (soft costs); equipment finance requires a titled asset or vendor invoice.
View Working Capital Loansvs Business Line of Credit
A LOC preserves flexibility for consumables; equipment finance is right for one-off asset purchases with a clear payback.
View Business Line of CreditOur lead generation process
How we generate equipment financing leads
Every enquiry is captured, consented and vetted before it reaches your CRM.
Source channels
- SEO on 'finance a [equipment type]' long-tail (CNC finance, dental chair leasing, box truck loan)
- Vendor partnership placements on manufacturer and dealer websites
- Google Search Ads on Section 179 and end-of-year tax-planning queries
- Trade publication content partnerships (Modern Machine Shop, DOC / DDS media, FleetOwner)
Data captured on each lead
- Equipment type, condition (new/used), year and vendor quote amount
- Preferred structure (loan, capital lease, operating lease, $1 buyout)
- Vendor / dealer name if quote already issued
- Time in business, monthly revenue and owner FICO band
- State, industry NAICS and intended use of equipment
Vetting workflow
- Vendor quote or invoice attachment prompted on the form for faster approval
- Equipment-type filter matched to buyer's asset appetite (e.g. no titled vehicles for a machine-tool lender)
- TCPA + CAN-SPAM consent with IP, timestamp and source URL
- US-hours phone verification confirming vendor and delivery timeline
What a lead looks like
Verified enquiry
$10k · Equipment Financing
LLC · US-based · phone-verified decision-maker · TCPA consent on file
- Equipment type, condition (new/used), year and vendor quote amount
- ✓
- Preferred structure (loan, capital lease, operating lease, $1 buyout)
- ✓
- Vendor / dealer name if quote already issued
- ✓
- Time in business, monthly revenue and owner FICO band
- ✓
Who this suits & how we qualify
Best fit for
Equipment finance brokers, vendor finance programs, captive and independent lessors.
Qualification standard
- Vendor quote or invoice attachment prompted on the form for faster approval
- Equipment-type filter matched to buyer's asset appetite (e.g. no titled vehicles for a machine-tool lender)
- TCPA + CAN-SPAM consent with IP, timestamp and source URL
Turnaround
Fresh, consent-captured enquiries delivered to your CRM inside your agreed response window.
Broker FAQs
Common questions from buyers of equipment financing leads.
Ready for vetted Equipment Financing enquiries?
Tell us your credit box and volume, we'll come back within one business day.